Have We Reached Peak Leggings?
Image courtesy of American Eagle Last week, retailer American Eagle unveiled their latest brand, Offline, which is apparel for the shopper looking for "do anything" kind of gear. It's the stuff you can work out in, but you can also
... read more
Why Pre-Orders Make a Lot of Sense in Fashion
In a world of instant gratification, the idea of waiting weeks, or even months, to obtain an item might seem a foreign idea. Yet as retailers have pushed to deliver more goods faster than ever to consumers, there's also a
... read more
A Case Study: Bottega Veneta's Success by the Numbers
Image courtesy of Purse Blog Daniel Lee's takeover of storied Italian luxury house Bottega Veneta is the stuff of both commercial and creative dreams. In June 2018, the little known British designer was announced to be taking over the role
... read more
Teen Retailing During COVID-19
Oh, to be a teen today. You've probably had your prom, your summer job, and even your graduation cancelled. And you can't even hang out at the mall! Well, at least that was the case a few months ago. If
... read more
Holding Their Own: COVID's Standout Categories
In times like these, it's important we look at bright spots, things that are doing well despite the tough circumstances. In the fashion industry there are some clear winners right now, and they also happen to be opportunities for retailers
... read more
Fashion, Tech, Fairness & Bias
Tech bias Over the past weeks, we are living in “unprecedented times,” and not only because of the global pandemic. In recent weeks, tens of thousands of people have marched in the cities and small towns across America and the
... read more
The Art and Science of the Pivot
The "Pivot." It's a word that's been bandied about a lot during the pandemic, as people and businesses rethink priorities and the way things have operated up to this point. In its essence, a pivot is not only the act
... read more
What Will Back to School Look Like?
In 2020, what does "back-to-school" even mean? It's definitely not going to be a season like we've had before, with COVID-19 fundamentally changing what school looks like. Whether kids will go back to school or have already done so, will
... read more