Instagram Introduces IGTV and Kate Spade New York Gives Back
IGTV AND FASHION Fashion’s most important social network just morphed into a mega platform. Say goodbye to YouTube and Snapchat - for now at least. On Wednesday, Instagram introduced advertising-free, long-form vertical video capabilities to appear within the app.
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Meet the Expert: Kathy Sheehan of GFK Consumer Life
Kathy Sheehan is Executive Vice President and Global Director, GfK Consumer Life. GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. At GfK, Kathy leads the
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Truth by Numbers: Retailers Take Pride
Retailers are acknowledging not only the importance of inclusivity, but the missing opportunities to engage with LGBTQ consumers who have $5 trillion in global spending power, according to a study by the digital lifestyle magazine INTO and Brand Innovators. In
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Macy's Next Partnership and Houzz Fuels Success With AR
MACY'S REINVENTS THE THEME OF DEPARTMENT STORES Few have envisioned a department store comeback - or anything close. While off-price retailers lure customers with steep discounts and e-commerce redefines how consumers shop, department stores are making drastic changes to remain
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A Modern Retail Lexicon
In a world that’s moving at the speed of tweets, likes, and disappearing stories, it can be hard to keep up. This is all too apparent in a world of retail where there’s new terminology, updates to the
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Truth by Numbers: TJMaxx
The recent failure of Hudson’s Bay and Gilt Groupe’s union is a bleak indicator to luxury full-price retailers: off-price is no longer the safety net boosting weak performing mainline sales. It’s been a growth streak for years,
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Hudson's Bay Sends An SOS and Walmart Goes VIP
HUDSON'S BAY SENDS AN SOS Distress signals are intensifying as Hudson's Bay Company— long an acquirer in the department store space— makes quick, dramatic moves to turn around business while pressure heightens from both its sector and investors. The department
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Truth by Numbers: American Eagle
American Eagle is pulling on the heart strings of consumers, and through inclusive brand marketing, boosting operating margins and earnings growth. Following the body positive campaign #WeAllCan in 2016 and the introduction of a denim hijab last year, AE’s
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