COVID's Effect on the Cosmetics & Beauty Industry
Cosmetics and beauty (C&B) is a $50 billion market in the United States and like many other retail businesses, U.S. C&B companies faced significant challenges during the pandemic. For example, due to Covid-19, U.S.
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The Top Trends of New York Fashion Week SS22
Taking place in-person for the first time since the COVID-19 pandemic, New York Fashion Week was welcomed back with open arms; not to mention, the week was capped by the MTV VMAs and The Met Gala in the city, too.
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Designing Your Marketing and Promotions for Success
Last year, the average adult spent 1,300 hours on social media. Thanks to the pandemic, our time was spent doing important things like watching TikTok dances, streaming YouTube music videos, and saving Instagram posts for that next at-home cooking
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The Buzziest Dresses to Add to Your Assortment
The dresses category has undoubtedly been top-of-mind as of late – it seems as though no matter your lifestyle, a dress is always the answer to “what should I wear?”. And to emphasize, our lifestyles really are all over the board:
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Our Favorite Rising Fashion Brands (And Why They're Trending)
The cycle of fashion can be a merciless one - half the battle for a brand can be getting in front of the right audience - and yet once there - keeping relevance amongst today's shopper can be difficult. Despite
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Y2K Trend Resurgence: Velour Tracksuits, Uggs & Ballet Flats
It’s no secret that Y2K is having quite a moment; from fashion to beauty, we’re seeing the early aughts revitalized in a big way. If you recall a few months back, Gen-Z deemed skinny jeans a style of
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So, What Exactly Have We Learned During COVID?
It’s been a strange time to be in the business of figuring out what consumers want when, for the past 18 months, normal life and all its numerous occasions all but disappeared. Even more challenging was that many of
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Swimwear Brands Making a Splash in the Market
‘Tis the season of swimwear – and this year is more important than ever. Likewise with how influential the back-to-school season is at the moment, the year of ‘vaxcations’ means quite the opportunity for the swimwear market, too. According to StyleSage
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