Celebrating Black Designers and Creatives
Images courtesy of William Okpo This week, designer Aurora James of fashion brand Brother Vellies created the "15 percent pledge," asking major corporations to buy more products from black-owned businesses. She said, "We represent 15% of the population and we
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The Expert Take: What's The Biggest Change Post-Pandemic?
When it comes to figuring out what the future might look like, nothing beats getting some of the smartest people you know together in one room. And while we're not able to physically do that these days, we've got the
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The Business of Beauty in a Time of COVID-19
While apparel shopping has taken a major hit over the past few months of stores being shut and consumers being locked down, beauty has told its own story. In an interview for Glossy, NPD Group vice president and beauty industry
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Four Post-Pandemic Consumer Predictions
Doesn't it feel like the world has changed more in the last two months than it had in the past ten years? A recent viral video that tries to explain the current pandemic to one's previous self has gone viral
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The Hopeful Side of Change
Originally published in WhichPLM on April 30, 2020. We’ve probably all, at some point in our lives said something along the lines of, “I wouldn’t have tried it if [this person] hadn’t made me.” Something that was
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Promotional and Marketing Strategies For COVID-19 (And Beyond!)
First, we want to announce that our interactive COVID-19 dashboard is now live! It enables you to do your own analysis on the market, bringing to life the research we've been doing over previous weeks. Here, you can toggle between
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Coronavirus: Tracking Its Ongoing Impact to Retail (4/29)
Highlights: -There are signs that discounting is stabilizing as April goes on, even while we see discounts higher than the same time last year. -Unsurprisingly, discounting is driving higher rates of sold-out products. -Yet for the luxury sector, since early
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Coronavirus: Tracking Its Ongoing Impact to Retail (4/22)
Highlights: -Luxury discounting remains high, with discounts most likely in apparel, but least likely in handbags and sneakers. -Amount of goods on sale in active and sportswear decreased from the last week in the US. -In active and sportswear, sneakers
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