5 Trends On The Rise
We’re hit by so many trends simultaneously that it’s hard to keep your head on right and your fashion on point. So, we’ve taken it upon ourselves to curate five of the best trends we’ve seen that are on the rise this summer and coming fall.
Men’s Swishy/ Track Pants
These swishy pants, also known as windbreaker pants, are incredibly fun and loud, hence, the term ‘swishy’ was coined. Although it’s mostly available in monochromatic colorways, there are still retailers offering up the pants in bright neon colors, as pictured below.
Forever 21 Colorblock Windbreaker Pants $22.90, Urban Outfitters Motocross Blocked Wind Pant $79, Nike Running Track Pants $120
Of course, we can’t do without data that shows retailers are indeed stocking up on these fashionable, yet functional pants.
The number of these windbreaker pants have increased by more than 70 percentage points across the year since July last year. There is a clear upward trend, and we foresee that trend is not going away anytime soon.
Oversized Hair Accessories
We know that hair accessories are very much ‘in’ this summer due to the flood of pretty pearl hair clips on Instagram influencers, and retailers know this too. Many are carrying the oversized versions of these hair accessories - whether those are clips, scrunchies, hair bands, or bows.
Urban Outfitters Chunky Flip Clip Set $10, Cult Gaia Large Acrylic Hair Clip $21, Madewell Bow Scrunchie $12.50
According to our data, it is clear that the number of oversized hair accessories have increased overall by 110 percent. That’s more than double the number retailers used to carry in stores back in July 2018. We don’t blame them for the blow-up in the assortment of these cute oversized (and accessible) hair adornments.
Satin or silk dresses, tops and skirts have been around for some time, with the slip skirt being a current cult favorite. It is no surprise that the light, airy fabric, coupled with its versatility, is selling out at retailers and positioned to star this fall in more layered iterations and rich color tones.
Free People Normadi Bias Skirt $78, Forever 21 Satin Midi Skirt $20, Nasty Gal Back At It Satin Crop top $30
The number of satin or silk pieces carried by retailers has risen by more than 30 percent too, and we believe this number will continue to increase throughout the rest of the summer. It’s a welcome relief - we’re huge fans of flowy pieces which make the summer heat bearable.
This 1980’s neon trend is a little more polarizing, with the reflective material making one really stand out. Typically aggressively applied in cargo pants and dresses as shown below, it is sometimes also used to accent pants and tops.
Dolls Kill Jaded London Neon Oversized Trousers $88, Pretty Little Thing Neon Pink Top $18, Boohoo Neon Snake Bodycon Dress $24
Retailers have obviously grown to love this trend, with the dramatic rise in the number of neon clothing carried - with nearly 3x growth in SKU count since July 2018. This fun and colorful trend is sure to make your summer a lot cheerier.
Tie dye may be controversial, but we can’t deny the fact that it’s flooding stores and the streets. Even the Emrata collection with Nasty Gal features a classier rendition of the tie-dye dress, complete with a cowl neck and high side slits. And if you think it's only a summer trend, check out some of these fall/winter applications - including denim here.
Nasty Gal x Emrata What Do You See Tie Dye Midi Dress $45, Free People Tie Dye Neon Tee $48, Amanda Uprichard Tessa Skirt $195
The number of tie dye tops, dresses, and skirts have increased by more than 80 percent since the start of July 2018. Tie-dye is clearly back in, just in time for all the festivals that are going on right now, and the colorful World Pride weekend.
And while it's the opposite of trendy, data sheds light every day on rising (and fading) trends. If this article has piqued your interest, do check out our other trend content here.