A Gap in the Industry: The "Plus-Size" Market
" With an estimated two-thirds of American women falling into the plus-size category, the demand for fashionable clothing to serve this multi-billion dollar market has never been greater. Still, women in the plus-size range said finding clothes that fit isn't as easy as it should be.
"Everyone is kind of shying away from the term 'plus-size.' Plus-size models do not want to be called plus-size. Plus-size brands do not want to be called plus-size. In the meantime, you want our plus-size dollars, but you don't want to be called plus-size. That's a problem," Jones said. Jones said that problem is why high-end fashion designers have been hesitant to create plus-size lines.
Despite the fact that major retailers like Target and Old Navy now carry plus-size lines, it's the world of high fashion where many advocates say the deficit remains..."
Read the full article at CBS News.
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