Amazon Inches Towards $1 Trillion and 5 Trends Reshaping Retail
AMAZON NEARS $1 TRILLION
Apple's recent milestone as the first US company to reach a $1 trillion valuation is to be soon matched or surpassed. Last week, Amazon shares hit an all-time high at $1,899.96, pushing it closer to the second $1 trillion company placeholder.
Investments in major growth opportunities outweigh other companies, say JP Morgan analysts. Amazon's rapid expansion is no secret, as the e-commerce giant's stock has risen 60% since the beginning of 2018, outpacing the S&P 500’s 6.1% benchmark.
ADIDAS CLIMBS AS NIKE ATTEMPTS A COMEBACK
The sibling rivalry between Adidas and Nike continues, as Adidas reports double-digit growth in sport performance, training, running and football categories, boosted by its World Cup sponsorship. Nevertheless, Nike is staging a comeback after faltering sales this past year, with new retail concepts and products.
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WAYFAIR UNVEILS MIXED REALITY SHOPPING
Home retailer Wayfair released its new mixed-reality shopping experience earlier this week. The program, created by Magic Leap, will enable consumers to virtually place items under consideration into their home virtually, for a clearer understanding and vision of the product prior to purchasing.
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5 TRENDS RESHAPING RETAIL
Retail is in a state of Darwinism, and only those who adapt digitally will survive. Christi Olson, Head of Evangelism for Search at Microsoft, emphasizes the opportunity in innovation in her recent op-ed.
Leading and emerging retailers need to redefine the ideology of their products, stores, and even the perception of customers in this new age. To ride the digital wave without wiping out, here are five emerging trends shaping the future of retail. Hint: It involves imagination and a "whole lot of data! "
LUXURY ADOPTS "THE DROP"
Luxury brands are shifting their product delivery to weekly and monthly drops, similar to the "exclusive release" model of the sneaker industry. The transition is powerful, equating consumer brand perception with newness and increasing responsiveness to market trends.
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THIS WEEK'S BRIGHT SPOT
Take a deep breath...Hello Kitty and Converse are collaborating! The classic brand will bring us Hello Kitty-plastered Chuck Taylor All Stars, Chuck 70s, and One Stars. Go ahead, indulge, and purchase a pair. We'll just pretend it's a gift.
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