Amazon + The Little Black Dress
We might have given Amazon a healthy amount of ribbing recently about their fashion assortment, but its release this week of capsule collection of shoes and handbags, called The Fix, is giving us a lil' bit more faith in their fashion chops. TBD.
In the same vein, we recently took a look at the market for little black dresses, specifically Amazon's in-house brands, to see how they're positioning each of them. They're keeping their entry price points in a pretty tight band ranging from $30-50, making them competitive across a range of sectors including mainstream department stores and fast fashion brands.
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