Preparing for Holiday 2020
Last week, Deloitte predicted that US holiday sales would grow between 1-1.5%, a slower rate of growth than previous years. But the big unknown and determining factor of the season will be, "How much will those with means spend,
... read more
Four Insights on the Plus Market: 2020 Edition
Back in 2018, we released an in-depth report on the state of "plus size" apparel. We wanted to understand how inclusive US brands were and whether they were actually offering sizing that reflects the reality of the market. Well, we're
... read more
Behind a Successful Diffusion Line: Loewe Paula's Ibiza
Image courtesy of LVMH A recent feature in Business of Fashion focused on luxury brand Loewe and the next gen of diffusion brands. They were speaking specifically of its diffusion line "Paula's Ibiza" which at first glance might not seem
... read more
Cycle Chic: Merchandising for Movement
Have you found yourself biking more and taking other modes of public transportation less? Or wanting a bike but not being able to get your hands on one? Well, you're not alone, as data from NPD shows that in March
... read more
Demand Planning in a Crisis
This piece first appeared in WhichPLM on July 28, 2020. Retail demand planning is both art and science even in the most stable of times, but today uncertainty is the name of the game. So how can brands and retailers
... read more
Have We Reached Peak Leggings?
Image courtesy of American Eagle Last week, retailer American Eagle unveiled their latest brand, Offline, which is apparel for the shopper looking for "do anything" kind of gear. It's the stuff you can work out in, but you can also
... read more
Why Pre-Orders Make a Lot of Sense in Fashion
In a world of instant gratification, the idea of waiting weeks, or even months, to obtain an item might seem a foreign idea. Yet as retailers have pushed to deliver more goods faster than ever to consumers, there's also a
... read more
A Case Study: Bottega Veneta's Success by the Numbers
Image courtesy of Purse Blog Daniel Lee's takeover of storied Italian luxury house Bottega Veneta is the stuff of both commercial and creative dreams. In June 2018, the little known British designer was announced to be taking over the role
... read more