An Activewear Case Study
Everything seems to change in fashion, except one thing, we can't quite seem to quit our leggings. An industry sector that was already enjoying significant momentum well before the pandemic, activewear has continued to thrive as we (sorta, kinda) emerge
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The Only Cyber Week Recap You Need
The past week has seen a flurry of sales and deals to be had - that's right - it's Cyber Week (also referred to as Black Week in many regions) again! Kicking off with Black Friday and running through the
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Changing Seasons, Changing Colors
Remember the days when "no white after Labor Day" was a common style code? We do; and yet, fashion "rules" such as these, couldn't seem more out-of-touch with how we realistically dress these days. And in a new reality where
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Getting Ready for Cyber Season
Now that we've made it past Halloween, it's time for that last-minute fine tuning of our holiday e-commerce strategies. And while last year was a bundle of uncertainty for retailers, this year is looking better. Well, sort of. If your
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Cleaning Up Its Act: Beauty Embraces a Better Future
Today's beauty consumer has never had more choices. A rainbow of colors for every skin tone, new applications, and formulations that promote health and sustainability are just a few of the areas where major strides have been made in recent
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