The Art and Science of the Pivot
The "Pivot." It's a word that's been bandied about a lot during the pandemic, as people and businesses rethink priorities and the way things have operated up to this point. In its essence, a pivot is not only the act
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What Will Back to School Look Like?
In 2020, what does "back-to-school" even mean? It's definitely not going to be a season like we've had before, with COVID-19 fundamentally changing what school looks like. Whether kids will go back to school or have already done so, will
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Celebrating Black Designers and Creatives
Images courtesy of William Okpo This week, designer Aurora James of fashion brand Brother Vellies created the "15 percent pledge," asking major corporations to buy more products from black-owned businesses. She said, "We represent 15% of the population and we
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The Expert Take: What's The Biggest Change Post-Pandemic?
When it comes to figuring out what the future might look like, nothing beats getting some of the smartest people you know together in one room. And while we're not able to physically do that these days, we've got the
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The Business of Beauty in a Time of COVID-19
While apparel shopping has taken a major hit over the past few months of stores being shut and consumers being locked down, beauty has told its own story. In an interview for Glossy, NPD Group vice president and beauty industry
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Four Post-Pandemic Consumer Predictions
Doesn't it feel like the world has changed more in the last two months than it had in the past ten years? A recent viral video that tries to explain the current pandemic to one's previous self has gone viral
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The Hopeful Side of Change
Originally published in WhichPLM on April 30, 2020. We’ve probably all, at some point in our lives said something along the lines of, “I wouldn’t have tried it if [this person] hadn’t made me.” Something that was
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Promotional and Marketing Strategies For COVID-19 (And Beyond!)
First, we want to announce that our interactive COVID-19 dashboard is now live! It enables you to do your own analysis on the market, bringing to life the research we've been doing over previous weeks. Here, you can toggle between
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