Autumn/Winter 2021 Runway-to-Retail Confirmation Report
In our constantly evolving world, we’re always looking forward; whether that’s projecting must-have items or keeping an eye on the metaverse. But, there’s certainly value in looking back, too. Without reflection, how can we really make sure we’re on the right track?
So, we’re looking back on our Fashion Month Recap Autumn/Winter 2021 to show you just how these predictions are actually showing up at retail (so far) and on trendsetters across the globe. All in all, we want to understand how trends can be translated from high-end luxury to accessible retail that customers across price-points can enjoy.
Read ahead to discover these growing trends as well as the latest findings populating through StyleSage data.
Shades of Green
Green has quickly become a favorite hue this year (you can check out our Trend Report on it here); from the viral Frankie Shop button-down to a runway repeat at the likes Balmain, Alberta Ferretti, No.21 and Area. What’s interesting to note is that the seasonality is fading as you’ll find bright, island green as well as deep olive in this season’s assortment. From September 2020 to September 2021, the data shows a 125.4% increase in average product count.
Moving beyond sweaters, knitwear has become a popular fabrication across categories. For example, elevated top-and-bottom knits sets are an assortment must-have, whether than be in a pant or skirt, in addition to the increased interest in knit dresses. In fact, when tracking knit dresses specifically, there's a clear increase in the category, especially over the last few months. Looking at September 2021, the average product count for knit dresses increased 98% since one year prior.
As pictured here, this was present on the runways of Jonathan Simkhai, Missoni and Fendi, to name a few. While consumers are ready to look more presentable once again, there is a reluctancy to give up comfort in day-to-day dressing, and updated knitwear can achieve both of those styling cues.
While this was a callout for the Spring/Summer 2021 season, too, it's clearly holding strong. With a notable presence on both the AW21 and SS22 runways, this is undoubtedly one to watch for seasons to come. Similar to knit dressing, relaxed suiting offers a sense of comfort, ease with styling, and a dressed up appeal. On the Fall runways, this was notable on the runways of Brunello Cucinelli, Malene Birger and Nanushka. Looking at the data this season, we can see that the average product count is ranking higher this year versus last with 86.3% growth between September 2020 and September 2021.
Platform boots are favorite this season as influences of the '60s and '70s reign supreme. These were runway hits across the globe at Courrèges, Andreas Kronthaler for Vivienne Westwood, and Giambattista Valli for Fall/Winter 2021 with their statement-making soles; plus, the rounded toe signals a retro feel in juxtaposition to other options on the market. When looking at the data, we can see last year's December peak from the hype of platform combat boots is matched in September of this 2021. Comparatively, there's been a 57.8% increase from September 2020 to September 2021.
Now that we've solidified AW21, be sure to download our Spring/Summer 2022 recap to stay ahead on the trends hitting the luxury market next season.