BCG Study: Targeting Frequent Online Shoppers in China
" Companies looking to target the middle- to upper-middle-class Chinese consumer shopping online need to understand that a typical mass approach isn’t going to work in China.
That’s the conclusion in the latest study on “A Tale of Two Consumers” from the Boston Consulting Group China Center for Consumer and Customer Insight.
The research conducted by BCG also found that 40 percent of affluent households shop online at least once a week. Frequent online shoppers are younger and more affluent, and they like to buy in all channels. These frequent shoppers also said they plan to increase their spending over the next year, with 58 percent indicating they do not have enough things and want to buy more... "
Read the full article at WWD
Image Credit: International Business Times