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Fashion Week Brought to the Masses With Snapchat

Fashion Week Brought to the Masses With Snapchat
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" Fashion Week anywhere is notoriously hard to get into, unless you’re name ends with Wintour or Kardashian. First there were newspapers and press releases and then came Style.com and Instagram. Now, in the ongoing love story between tech and fashion, the game is changing again. Snapchat is allowing anybody who’s anybody––with a smartphone––all access to fashion week.

According to Advertising Age, fashionistas of all varieties are taking advantage of Snapchat’s public story functionality, which allows users to upload photos and videos for a duration of 24-hours; much longer than Snapchat’s original few second clips..."

Read the full article at Fashion One.

Image Credits: scrippsprssa

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