Heavy Discounting is a Downward Spiral
"Heavy discounting can be a downward spiral for retailers. By continually lowering prices, retailers risk falling down a rabbit hole, as consumers become conditioned to shop only during sales."
Understanding when NOT to discount and what items to hold at full price is just as important as knowing when to promote sales. A savvy retailer could train its staff to methodically analyze what the market is doing against its own stock to come up with a great game plan to balance margin loss against sales volume for heavy discounting periods like Black Friday.
Want to know a simple framework to use for your team? Get in touch and we'll show you for free.
Or, read the full article "Does Anyone Expect to Pay Full Price Anymore?" at Business of Fashion.