" A study by Technopak Advisors, a retail consultancy, shows that market for lingerie, denim and t-shirts will grow the fastest among women’s apparel in the next decade in India. Whereas market for sarees—the quintessential Indian garment—will grow at its slowest pace. (Lingerie includes bras, panties and camisoles.)
Experts say this is an indication of changing demographics and lifestyle. India has the highest youth population in the world, according to the United Nations. These young men and women are not only more westernised and well-travelled than their parents, but also have much more disposable income.
Even though its growth rate is declining, the saree market is still the largest by value in the women’s apparel market and would continue to be..."
Read the full article at Quartz.
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