MOBILE COMMERCE TO TAKEOVER IN 2019
As consumers turn to online and mobile channels to make purchases traditionally made in stores, the number of global m-commerce transactions will surpass e-commerce by 2019.
According to forecasts by 451 Research, China will lead mobile spending this year as the first country to exceed $1 trillion in transactions.
While mobile devices realign as the primary gateway to digital commerce, online commerce is still set to grow more than six times the rate of in-store sales.
MADEWELL LAUNCHES FIRST MEN'S COLLECTION
In the latest series of new ventures from parent company J.Crew, younger sibling Madewell has launched its first menswear collection featuring denim, t-shirts, and jackets. Shoppers can find the affordable collection online at Madewell and Nordstrom.com, and participating Nordstrom locations.
WALMART REBRANDS JET.COM
Walmart is competing with Amazon's dominating online presence by selling more premium brands and products across its digital sites. The company is taking offerings a step further with a rebranded Jet.com. A revamp will include new partnerships with local brands, added delivery options, and the launch of its first urban campaign to drive big-city marketing.
AMAZON AS A VIRTUAL OUTLET SPACE FOR RETAILERS
Brands and retailers are having an epiphany: Getting in front of today's consumer necessitates selling on Amazon. Reluctance to appear on the platform has faded as retailers offload older or damaged merchandise through the digital medium.
Using Amazon as a channel to sell discounted, off-price merchandise can efficiently market to bargain-hungry shoppers and allow brands to better manage inventory, say analysts. “You’re segmenting your inventory by channel so that you’re selling your current season’s stuff in your own flagship stores, while trying to get rid of last year’s stuff through this virtual outlet,” said Marie Chan, a partner at Vivaldi.
UNDER ARMOUR RELEASES TAPING TECHNOLOGY
Under Armour set out to address injury prevention amongst athletes by creating a line of apparel called Powerprint. The collection strategically places tape to guide muscles and offer support during strenuous exercises where stability is often compromised.
THIS WEEK'S BRIGHT SPOT
New York Fashion Week gave the floor to model Lauren Wasser in her return to the runway. Not to simply do shows, but to serve as an instrument of change and awareness around toxic shock syndrome (TSS), which she had a near-fatal encounter within 2012. Welcome back!