NIKE AD TRIGGERS A SPIKE IN SALES
Nike's latest ad campaign featuring NFL free agent Colin Kaepernick has caused an explosion - of reactions and sales. The calculated statement was indeed polarizing, as some customers have destroyed their Nike merchandise while others made an effort to purchase more.
Using StyleSage data, Thomson Reuters discovered a few changes on Nike's e-commerce site. The most interesting? Ten days after the ad release, the number of products sold out increased by 61%.
MACY'S TEAMS UP WITH FACEBOOK
Macy's is partnering with Facebook to bring unique brands to their stores for the holiday season. Attempting to bring brands that might be difficult to find elsewhere, Macy's will offer its pop-up at "The Market @ Macy's" for the duration of the year.
FARFETCH PUSHES INTO MODEST DRESSING
A shift in taste and preferences for more conservative dressing amongst women has piqued the interest of Farfetch. The luxury marketplace is set to cater to these markets with an international partnership with modest luxury retailer The Modist.
DIESEL TAKES A STAND ON CYBER-BULLYING
According to a study by the Pew Research Center, four out of ten Americans have personally experienced online harassment and 62 percent consider it a major problem.
Diesel is tackling the cyberbullying epidemic in its Autumn/Winter 2018 campaign by highlighting the negativity and criticism found on social media with "hate couture." Musicians Nicki Minaj and Gucci Mane, actors Bella Thorne, Tommy Dorfman and Yoo Ah-in, and model Jonathan Bellini were cast as faces in the campaign. Additionally, Diesel has taken the hateful messages they 've received on social media and applied those to designs.
VANS: A LIFESTYLE BRAND
Vans could be the next major lifestyle brand. What began as a skateboarder's shoe and apparel shop has been influenced by street culture and sub-cultures, and has since become more mainstream. VF Corp.'s ability to take a niche brand and broaden its appeal to millions of people positions it as the next lifestyle brand behind Nike and Adidas.
THIS WEEK'S BRIGHT SPOT
This week's bright spot is dedicated to one lucky shopper, who hit the lottery when he ordered a pair of Nikes. Andrea Canziani received “Reverse Shattered Backboard” Nike Air Jordans which arrived with a noticeable factory flaw: an upside-down Swoosh. The shoes are such a rare commodity that they are currently listed for $146,000!