It is a weird time of year for retail, and the promotional market is reflecting that. After coming off of a summer high and back-to-school marketing, the industry has time to kill before going into full-gear for the holiday season. So what happens during this lull? For one we see key promotional themes being dragged out longer (i.e. Back-to-School, Fall arrivals). It also becomes a time to keep chipping away at the leftover summer inventory. Another response by retailers to keep customers engaged? Loyalty incentives. Not only is customer engagement important, but so is customer retention. In a non-event time period of the year it's perfect time to work on that retailer-customer relationship.
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