While it's vacation, BBQ, and beach time for you, for retailers, July 4th is the pinnacle of promotions. It's the time they start getting serious about moving all the remaining spring, and most of that summer merch out the door. What kinds of stuff? This weekend, for Macy's, it's outdoor furniture, and for Target, it's sandals and swim. The average promotion spotted in inboxes and on home pages was 42.7%, up from the previous two weeks.
So before you OOO, take a look at what the promotional market looks like this July 4th weekend. Stars, stripes, and a real nice price.
Happy Fourth, everyone!