Retailers Need to Reinvent Physical Stores
" Retailers and brands must reinvent their physical stores to better suit the behaviours and expectations of today’s hyper-connected consumers, says a report published by PSFK, a New York-based market intelligence firm.
The report, titled ‘The Future of Retail 2015,’ says traditional retailers must integrate their online and offline businesses; carefully think through how the two channels complement each other; and fundamentally reimagine the role of the physical store...
Yet whichever model a retailer adopts, personal interactions with human personnel are a key part of what differentiates the physical store experience from e-commerce sites and today’s retailers must better leverage and extend these interactions through new technologies, says the report..."
Read the full article at Business of Fashion
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