Should Retailers Encourage Genderless Shopping?
"... Through its Agender concept store, Selfridges is selling clothing, accessories and beauty supplies that, it says, "transcend notions of 'his' and 'hers'." While that might seem like a niche market to many Americans, it could just prove to be the future of fashion within the next few years. According to market researcher NPD Group, "our nation is degenderizing," with fashion designers creating genderless fashion in response.
Athletic apparel from brands such as The North Face and Patagonia is often already relatively gender-free, given that hoodies are basically the same whether they're designed for men or women... The time might be right for such de-gendering in the fashion aisles, NPD noted, pointing out that half of millennials believe that gender exists on a spectrum and shouldn't be relegated to only just "male" or "female." ..."
Read the full article at CBS News.
Image Credit: thosepieritwins