Ulta and Sephora: Which Brands and Categories Are Selling?
For retailers, the beauty category has become a rare bright spot as inflation and fears of a recession pushed people to pull back on spending. In July 2022, the Consumer Price Index rose +8.5% YoY, meaning the cost of
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Trending Now: Tinted Moisturizer, Barrier Repair, and Ketoconazole Shampoo
In our September Trending Now report, we dive into key themes shaping beauty consumers' choices - measured both through search interest and market data. Below we touch on the key themes which were trending this past month. Fresh For FallConsumers
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Beauty Brief: Has beauty reached peak wellness?
Since the onset of the pandemic, attaining and maintaining our health and wellness has been our primary focus. From adaptogen gummies to brown noise to the explosion of lymphatic drainage, consumers intend to spend more on products that improve their
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Ulta and Sephora: A Beauty Case Study
How are major beauty retailers positioning beauty's top categories through product, pricing, and discounting strategies? The retail landscape is evolving, and beauty consumers are changing how, what, and when they buy, and consumers are more willing than ever to purchase
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Category Watch: Recently Introduced Beauty Trends
After a performance dip in 2020, the beauty industry is finding new and innovative ways to connect with consumers, despite drastic changes in purchasing preferences. According to PowerReviews, 22% of beauty consumers prefer buying on a specialty beauty retailer's website,
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