A Dive Into the Wholesale Landscape
During the pandemic, brands and retailers alike were forced to accelerate and optimize their e-commerce efforts in order to stay afloat. In addition to that, with all physical retail locations being shut down, the direct-to-consumer online business model gained momentum
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J.Crew's Makeover by the Numbers
To understand what's been going on at J.Crew in recent months, consider what it's like to see a friend after some time and realize they've gotten some very subtle, yet tasteful work done. It's natural, yet simultaneously compelling, and
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The Great Outdoors: A REI, Patagonia, and North Face Case Study
The great outdoors has been a respite for us all over the long months of COVID. Of course, the established brands and retailers in this space have long known what nature gives us, and have benefitted from this increased interest
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Case Study: The Story Behind Prada's Turnaround
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't working, and it was falling further behind its luxury rivals. Yet untapped potential remained, as this Business of
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A Gucci State of Retail
Image courtesy of Gucci When you're one of the world's most successful luxury brands, you're going to have a target on your back. Specifically, you're aware of the process of cycling in and out of a state of desirability, an
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