Case Study: Skims
Love 'em or hate 'em, the Kardashian family is a formidable force in business. From Khloe's Good American denim line to Kylie's beauty line, Kylie Cosmetics, each member of the family has taken on a category of products and put
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Case Study: On Running
People watching is one of the best ways to eyeball new trends, and I don't know about you, but everywhere I've been of late, whether that's the airport, walking the city streets, or at the office, every other person seems
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The New Era of Victoria's Secret: A Lingerie Case Study
What lies behind the lingerie giants' decline? And how have they pivoted their strategy in order to reposition themselves? We took a deep dive into the data and numbers behind the brand.
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A Dive Into the Wholesale Landscape
During the pandemic, brands and retailers alike were forced to accelerate and optimize their e-commerce efforts in order to stay afloat. In addition to that, with all physical retail locations being shut down, the direct-to-consumer online business model gained momentum
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J.Crew's Makeover by the Numbers
To understand what's been going on at J.Crew in recent months, consider what it's like to see a friend after some time and realize they've gotten some very subtle, yet tasteful work done. It's natural, yet simultaneously compelling, and
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