The Great Outdoors: A REI, Patagonia, and North Face Case Study
The great outdoors has been a respite for us all over the long months of COVID. Of course, the established brands and retailers in this space have long known what nature gives us, and have benefitted from this increased interest
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Case Study: The Story Behind Prada's Turnaround
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't working, and it was falling further behind its luxury rivals. Yet untapped potential remained, as this Business of
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A Gucci State of Retail
Image courtesy of Gucci When you're one of the world's most successful luxury brands, you're going to have a target on your back. Specifically, you're aware of the process of cycling in and out of a state of desirability, an
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A Fast Fashion Case Study
When it comes to fashion, who is the fastest? While there's certainly an emphasis on slower fashion these days, there's another side of the industry where speed is the name of the game, especially when it comes to courting the
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A Uniqlo Case Study: Delivering Best-in-Class Basics for the Masses
Fast Retailing, the Japanese retail holding company, knows a thing or two about many managing a diverse cohort of fashion labels. From Theory, a workwear brand for the professional up-and-comer, to J Brand, a premium denim brand, the Group plays
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A Case Study on Luxury Online Marketplaces
A few weeks back, an announcement was made that has long-term impact for luxury online retail. The news was that Alibaba and Farfetch would be creating a joint venture, Farfetch China. As part of this deal, Richemont and Alibaba will
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Zara Enters a New Category: The State of Intimates
Images courtesy of Zara Last week fast fashion retailer Zara unveiled its latest category - intimates. A compact collection of products, the initial assortment includes bras, bralettes, panties, camisoles, socks, robes, pajamas, bodysuits, and even accessories like headbands and eye
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Behind a Successful Diffusion Line: Loewe Paula's Ibiza
Image courtesy of LVMH A recent feature in Business of Fashion focused on luxury brand Loewe and the next gen of diffusion brands. They were speaking specifically of its diffusion line "Paula's Ibiza" which at first glance might not seem
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