The New Era of Victoria's Secret: A Lingerie Case Study
What lies behind the lingerie giants' decline? And how have they pivoted their strategy in order to reposition themselves? We took a deep dive into the data and numbers behind the brand.
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A Dive Into the Wholesale Landscape
During the pandemic, brands and retailers alike were forced to accelerate and optimize their e-commerce efforts in order to stay afloat. In addition to that, with all physical retail locations being shut down, the direct-to-consumer online business model gained momentum
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J.Crew's Makeover by the Numbers
To understand what's been going on at J.Crew in recent months, consider what it's like to see a friend after some time and realize they've gotten some very subtle, yet tasteful work done. It's natural, yet simultaneously compelling, and
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The Great Outdoors: A REI, Patagonia, and North Face Case Study
The great outdoors has been a respite for us all over the long months of COVID. Of course, the established brands and retailers in this space have long known what nature gives us, and have benefitted from this increased interest
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Case Study: The Story Behind Prada's Turnaround
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't working, and it was falling further behind its luxury rivals. Yet untapped potential remained, as this Business of
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