The Great Outdoors: A REI, Patagonia, and North Face Case Study
The great outdoors has been a respite for us all over the long months of COVID. Of course, the established brands and retailers in this space have long known what nature gives us, and have benefitted from this increased interest
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Case Study: The Story Behind Prada's Turnaround
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't working, and it was falling further behind its luxury rivals. Yet untapped potential remained, as this Business of
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A Gucci State of Retail
Image courtesy of Gucci When you're one of the world's most successful luxury brands, you're going to have a target on your back. Specifically, you're aware of the process of cycling in and out of a state of desirability, an
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A Fast Fashion Case Study
When it comes to fashion, who is the fastest? While there's certainly an emphasis on slower fashion these days, there's another side of the industry where speed is the name of the game, especially when it comes to courting the
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A Uniqlo Case Study: Delivering Best-in-Class Basics for the Masses
Fast Retailing, the Japanese retail holding company, knows a thing or two about many managing a diverse cohort of fashion labels. From Theory, a workwear brand for the professional up-and-comer, to J Brand, a premium denim brand, the Group plays
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