Case Study: Abercrombie & Fitch
Abercrombie & Fitch is the latest American mall store to get a glow up. Far from a surface change, its transformation is, according to CEO Fran Horowitz, “the culmination of years of hard work.” Abercrombie 2.0 is a welcome
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Case Study: Sézane
No one can question the grip that French style has on global audiences. It's a look that is often copied, but never executed as perfectly as homegrown fashion brands like Maje, Zadig and Voltaire, Sessùn and Rouje do. All of
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Case Study: Skims
Love 'em or hate 'em, the Kardashian family is a formidable force in business. From Khloe's Good American denim line to Kylie's beauty line, Kylie Cosmetics, each member of the family has taken on a category of products and put
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Case Study: On Running
People watching is one of the best ways to eyeball new trends, and I don't know about you, but everywhere I've been of late, whether that's the airport, walking the city streets, or at the office, every other person seems
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The New Era of Victoria's Secret: A Lingerie Case Study
What lies behind the lingerie giants' decline? And how have they pivoted their strategy in order to reposition themselves? We took a deep dive into the data and numbers behind the brand.
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