The Great Outdoors: A REI, Patagonia, and North Face Case Study
The great outdoors has been a respite for us all over the long months of COVID. Of course, the established brands and retailers in this space have long known what nature gives us, and have benefitted from this increased interest
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What's Happening in the Home Goods Business Right Now?
Many of us are heading out into the world, after many long months of being stuck at home. And while you might think that means that people have stopped buying stuff for their homes, that's not necessarily the case. The
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The New Faces of Status Accessories: Telfar, Jacquemus & More
In the world of fashion, we’ve all heard the term “out with the old, in with the new”; while that’s not always the case, there is an inevitable shift when it comes to trends, tastemakers, and, of course,
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What Does a Post-COVID Beauty Shopper Want?
Over the past eighteen months, it wasn't just our wardrobes that evolved. Our personal care and beauty routines also transformed themselves. For most, staying at home meant simplified (or completely nixed) makeup routines, while also putting extra focus on care
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Color Theory: Summer Shades Set to Stay for Fall
In a traditional sense, retail color has been fairly standard: rust, olive and brown are for Fall/Winter and pink, yellow and white are for Spring/Summer. When it comes to the business of best-sellers, many retailers tend not to
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So, What's Dopamine Dressing?
Over the past year, we had to try a little harder than usual to “spark joy.” While in the past, many relied on nights out with friends, concerts, and travel (the list goes on, really) for a mood boost, COVID’
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Case Study: The Story Behind Prada's Turnaround
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't working, and it was falling further behind its luxury rivals. Yet untapped potential remained, as this Business of
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AAPI Designers to Support Today & Every Day
In celebration of Asian American and Pacific Islander Heritage Month, we’re honoring a handful of our favorite Asian designers, both in our hometown of New York and abroad, for their always impressive contributions to the fashion industry. From beautifully
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