Have We Reached Peak Leggings?
Image courtesy of American Eagle Last week, retailer American Eagle unveiled their latest brand, Offline, which is apparel for the shopper looking for "do anything" kind of gear. It's the stuff you can work out in, but you can also
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Why Pre-Orders Make a Lot of Sense in Fashion
In a world of instant gratification, the idea of waiting weeks, or even months, to obtain an item might seem a foreign idea. Yet as retailers have pushed to deliver more goods faster than ever to consumers, there's also a
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A Case Study: Bottega Veneta's Success by the Numbers
Image courtesy of Purse Blog Daniel Lee's takeover of storied Italian luxury house Bottega Veneta is the stuff of both commercial and creative dreams. In June 2018, the little known British designer was announced to be taking over the role
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Teen Retailing During COVID-19
Oh, to be a teen today. You've probably had your prom, your summer job, and even your graduation cancelled. And you can't even hang out at the mall! Well, at least that was the case a few months ago. If
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Holding Their Own: COVID's Standout Categories
In times like these, it's important we look at bright spots, things that are doing well despite the tough circumstances. In the fashion industry there are some clear winners right now, and they also happen to be opportunities for retailers
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What Will Back to School Look Like?
In 2020, what does "back-to-school" even mean? It's definitely not going to be a season like we've had before, with COVID-19 fundamentally changing what school looks like. Whether kids will go back to school or have already done so, will
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Celebrating Black Designers and Creatives
Images courtesy of William Okpo This week, designer Aurora James of fashion brand Brother Vellies created the "15 percent pledge," asking major corporations to buy more products from black-owned businesses. She said, "We represent 15% of the population and we
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Should Online Matter to Off-Price?
Last week, Burlington announced that it would be exiting the e-commerce business. It might seem a strange and counterintuitive announcement, were it not for the category that Burlington operates in: off-price. While nearly every other retail vertical has moved online
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