Trending Now: Mascara, Dermatologist Acne Treatments, and Dry Shampoo
In our July Trending Now report, we dive into key themes shaping beauty consumers' choices - measured both through search interest and market data. Below we touch on the key themes which were trending this past month. Lash OutlookAs makeup
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How Beauty Can Master The Metaverse
About 60% of Millennials want to make purchases in virtual worlds. As consumers spend time in virtual spaces, brands experiment with NFTs, digital storefronts, and virtual products for avatars. As we venture into the metaverse, beauty brands are quickly embracing
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What the Metaverse Means For Fashion
The metaverse fits seamlessly into the new era of virtualization and digitalization, but what does this ultra-interactive world without physical boundaries mean for fashion brands and fashion industry professionals? As consumers spend more and more time online, a digital presence
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How Can Beauty Brands Prepare For An Economic Downturn?
As we talked about recently, there are areas of strategic focus that retailers, in general, can focus on to be best prepared for an economic downturn. This week we want to dive into tactics the beauty industry can employ to
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Jewelry's Changing Landscape
Fashion and clothing are certainly recognized for more than just their functional properties - what one chooses to wear can be a form of self expression, and also impact one’s mood, confidence and even behavior. Jewelry is a unique,
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