Top Four Women’s Contemporary Trends: Week Ending Feb. 01, 2016
StyleSage brings you the latest trends (backed by data!) in special fashion verticals, so you are always on top of your game.
- For the sixth week in a row dresses dominated the top sold out category. All but 2 retailers (out of 6) increased their sold out numbers. Products sold out at full price fell across the board.
- The amount of newly introduced products fell overall last week. Although we're finally seeing a bit of differentiation in this category. Rather than our usual dress domination, this week the most introduced categories were broken up by the inclusion of both shirts + tops and intimates.
- The number of skus that were newly discounted fell by a landslide from last week. With Lord & Taylor decreasing by more than 6 thousand skus and Revolve Clothing decreasing by more than 5 thousand.
- Major retailers continue the clear-out quest. Main stream players utilize additional discounts off of sale merchandise (up to 70% additionally in the case of Lord & Taylor), while more contemporary and trend driven retailers focus on the upcoming Valentines Day holiday and selling through gifts and wares for the occasion.
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