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Top Five Women’s Contemporary Trends: Week Ending Jan. 16, 2016

Top Five Women’s Contemporary Trends: Week Ending Jan. 16, 2016
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StyleSage brings you the latest trends (backed by data!) in special fashion verticals, so you are always on top of your game.

  1. For the fourth week in a row, Dresses remained the top category with sold out products. While Nordstrom made the move from Dresses to Shirts & Tops the week before, last week it moved back to Dresses, selling out 417.

  2. Many retailers introduced the most new products to their Shirts & Tops category last week. Bloomingdale’s, Lord & Taylor, Nordstrom and Revolve Clothing all introduced the most new products in Shirts & Tops. ASOS introduced the most products to Dresses, as it did the week before, while Shopbop moved from Swimwear to Dresses last week.

  3. The number of discounted items decreased across the board, with the exception of Lord & Taylor. Last week, Lord & Taylor discounted a total of 12,083 skus, an increase of 5,269 from the week prior. ASOS only discounted 1,905 skus, a 4,760 decrease from the week prior.

  4. Major retailers continued cleaning out old merchandise with sales. Macy’s offered a two-day holiday sale with an extra 15% off or $10 off a purchase of $25 or more. Bloomingdale’s offered a five-day weekend sale with a 20% off promotion, while Lord & Taylor moved away from its “over 75% off clearance” the week prior, offering a “buy more, save more” promotion last week.

  5. Much like the week before, trend-driven contemporary retailers kept their pricing even-keeled last week. Revolve Clothing and Shopbop offered no discounts or promotions on their home pages.

  6. Need to know more for your business? Shoot us a note at info@stylesage.co.

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