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Top Five Women’s Contemporary Trends: Week Ending Jan. 2, 2016

Top Five Women’s Contemporary Trends: Week Ending Jan. 2, 2016
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StyleSage brings you the latest trends (backed by data!) in special fashion verticals, so you are always on top of your game.

  1. The top-sold out category across most of the board remained Dresses. For the past three weeks, Dresses has been the top-selling category for ASOS, Bloomingdale’s, Lord & Taylor, Revolve Clothing and Shopbop. Nordstrom, however, is the only retailer that held Shirts & Tops as its top-sold out category.

  2. Many retailers discounted the most items in their Dresses category. ASOS, Bloomingdale’s, Nordstrom, Revolve Clothing and Shopbop made the most adjustments in this category, while Lord & Taylor made the most adjustments in its Outerwear category.

  3. The most new products were introduced to Dresses, Shirts & Tops and Swimwear. ASOS, Bloomingdale’s and Nordstrom introduced new products to Dresses, with average prices at $89, $278 and $887, respectively. Lord & Taylor introduced new products to Shirts & Tops at an average price of $103, while Revolve Clothing and Shopbop added new swimwear at an average price of $135 and $198.

  4. There hasn’t been much color differentiation in movement between full price and discounted dresses. Other factors such as silhouette, occasion and price are most likely driving most purchases.

  5. Major retailers cleaned out old merchandise with post-holiday sales while trend-driven contemporary retailers held back. Macy’s, Bloomingdale’s and Nordstrom offered merchandise up to 70% off.

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