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Arket: H&M's New Lifestyle Concept

Arket: H&M's New Lifestyle Concept
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Nothing gets us more excited than a brand we know and love launching something new. So when we heard that Arket, H&M's newest concept, was opening in August, we tried to rationalize a trip to London to see the flagship in person. (That didn't work.)

But fortunately they have opened a Copenhagen location, and we made some extra time this week to do a walk-through and see what the buzz is all about.

What's Arket? It's H&M's lifestyle concept - there's a cafe on site (!) - and in line with the more premium positioning they've gone after (COS and And Other Stories) - it's a place where you would buy classics for work, play, and home. They've also included a sustainability focus in their apparel and accessory assortment as well as in elements like the shopping bags.

But we know you're here for the photos - so without further adieu, here's your glimpse at Arket.

The vibe? Scandi cool, of course.
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In the cafe you can stay awhile or buy gourmet food ingredients and kitchen decor items to-go.

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The aesthetic is about classic profiles - a lot of neutral and solid colors at play.

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They've partnered with established footwear brands (including sustainable Veja) to offer the finishing on-trend touch from head-to-toe.

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The home section focuses on accent decor, serveware, premium food ingredients, and home fragrances to round it out the offerings.

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Hope that you enjoyed your glimpse into H&M's latest offering - store location information here.

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