Watch out, Instagram – TikTok has most definitely taken over as the platform to watch when it comes to virality. The short-form video platform that introduces videos to users not only from whom they follow but related content curated specifically “for you” is basically the ultimate recipe for sparking a viral moment. The potential to reach a new audience majorly expands with this algorithmic feature, and, as we know, product recommendations and tutorials thrive in a video format where the recommender can share detail in an attention-grabbing manner.
Ultimately, influencers on TikTok have been responsible for multiple sell-outs of products featured on the platform. What exactly is the recipe that causes a viral item? Well, Gen-Z is all about sustainability, but what actually seems to resonate best are designer dupes and price-driven recommendations. Read on for our top ten most notable viral products.
The Ordinary AHA 30% + BHA 2% Peeling Solution
This $7 exfoliating mask is basically an at-home chemical peel that mimics the look and effect of the ever-trendy “vampire facial” loved by Kim Kardashian and Gwyneth Paltrow. The Ordinary is known for its affordable products and this one’s bold look and effectiveness made for a popular recommendation.
With over 264 million hashtag views, Chlorophyll Water and drops are the latest wellness trend from TikTok. Users are consuming chlorophyll in hopes of promoting detoxification.
Seasum Women’s High Waist Yoga Pants Leggings
These yoga pants, better known as “The Amazon Leggings” have amassed over 103 million views on its #amazonleggings hashtag. So what’s the hype about them? They’re known for accentuating your butt with a scrunched seam down the back’s center.
House of Sunny Daybreak Cardi Dupe
House of Sunny is a London-based label known for its colorful, sustainable designs. On TikTok, however, users have been scouting dupes on Amazon for a fraction of the price and undoubtedly higher environmental impactful, specifically recommending alternatives to the ever-trendy Daybreak Cardi.
Revlon One-Step Hair Dryer & Volumizing Hot Brush
An affordable dupe that’s also a timesaver? The Revlon One-Step is known for giving “salon quality” blow-outs and retails for $60 at Ulta versus its popular competitor Dyson Airwrap set which retails for $550.
The Zara Jeans
We know, we know, skinny jeans are dead. (Or are they? Read our take here.) Either way, Gen-Z has sparked sales of an array of wider leg options. Specifically, they’ve coined “The Zara Jeans” to reference the retailer’s Wide Leg Full Length Ripped Jeans that sell for just $50.
Anything from CeraVe
The renewed interested in this affordable skincare brand can be traced back to TikTok “skinfluencer” Hyram Yarbo @SkincarebyHyram who boasts 7 million followers and his rave reviews influenced the Gen-Z set to give the brand a try.
White Pleated Tennis Skirt
With 66 millions views on the #tennisskirt hashtag, you can’t scroll on TikTok without seeing a white pleated tennis skirt specifically. This $17 option on Amazon has been a key source of the trend.
BUTABY Rectangle Sunglasses
This vintage-looking sunglasses have become a hit on TikTok. They’re constantly being recommended for “looking expensive” while only retailing for $13 (in a two pack) on Amazon.
Revlon Oil-Absorbing Volcanic Face Roller
This $10 face roller was initially recommended by influencer @looksbylexington whose video reviewing the product has over 1.5 million likes on TikTok. Not only does it show immediate results, but it’s supposedly made out of volcanic stone which is pretty buzzy if you ask us.