Fire up those barbecues because it's our favorite time of year! Not just because we love summer and all the fun that comes with it, but we also know there are lots of good sales as the holiday kicks off.
So what were retailers up to last weekend in the land of promotions? Well, first of all, they might have slightly pre-empted the big weekend, because the average promotional value was the same the weekend before the big holiday. In fact, many retailers just extended their promotional period to catch the before and after.
Guess it's just one big summer party up in here.