What's New: April 22
This week, the "What's New" section of retailers' sites featured prints, textures, and summer themes. From sandal alternative to U.S store debuts, consumers have all the reason to spend. Without further adieu, here are this week's highlights!
Whether made with leather or raffia, retailers are releasing these braided flats, espadrilles, and mules to deliver a breezy vibes summertime shoe, without the pedicure pressures. Plus, could there be a better companion to those trending resort straw bags?
From left to right, Souliers Martinez $640, Loeffler Randal $374, Target $24.99, Steve Madden $49.99
Denim is climbing up the ladder of consumer favorites, especially super-tailored denim. Cropped, crisp denim styles are in this week's 'What's New' sections preparing for the warm months ahead. You'll find distressed, and sometimes lax boyfriend options as well.
From left to right, Levi's $98, A Gold E $189, Kohl's $35.99, Express $47.94
Farm Rio Comes to the US
Farm Rio, a Brazil-based apparel and accessories retailer, has ventured outside of its native stomping grounds to its first-ever retail store in the U.S.
The brand amped up its U.S. e-commerce promotions, showcasing a range of colorful, tropical-inspired apparel, as well as a variety of Brazilian-made jewelry.
From left to right, Farm Rio $460, Farm Rio $195, Farm Rio $200, Farm Rio $90
MEN'S SUMMER ESSENTIALS
There's a heavy flow of summer essentials in the men's sections this week, including printed swim trucks, all-purpose khaki shorts, breezy short sleeve henleys, and printed button-ups.
From left to right, J.Crew $79.50, Tommy Bahama $89.50, Asos $26.00, Eddie Bauer $40.00
Military themes are present this week, especially cargo options, (or "joggers"). While camouflage print may be the most common, new styles play with texture and materials. Brands like 1. State introduced satin choices along with adjustable drawstrings.
From left to right, 1. State $119, Forever 21 $29.90, TopShop $80, Love, Fire $52
Find our weekly "What's New" drop here.