What’s in a trend?
For something that is constantly talked about in fashion, there’s often lacking clarity around how to understand and apply it to your business. While trend originates in the observation of the world around you, it takes hold in hard data.
So we followed the path of a few of-the-moment trends in womenswear to see where they originated and how they manifested themselves at the point-of-sale.
You might be surprised. Read on below.