World's Most Valuable Apparel Brand? Nike.
" The 10th annual <a href="http://www.millwardbrown.com/BrandZ/2015/Global/2015_BrandZ_Top100_Chart.pdf"target="_blank">BrandZ Most Valuable Global Brands. ranking is out from the advertising company Millward Brown, and though everyone got superexcited about the news that Apple retook the top spot from Google in 2015, there’s something else that really is worth noting: Nike is the No. 1 most valuable apparel brand...
Not the most valuable sports apparel brand, the most valuable apparel brand. No qualifier attached.
It’s 28th in the top 100 brands overall and in the top 10 apparel ranking it beat Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger. In general fashion terms, it also beat Louis Vuitton (32, the top luxury brand) and Hermès (55). Adidas, at 7, and Lululemon, at 9, were the only other sports brands in the apparel top 10...
Nike’s position says some interesting things about the rise of that part of fashion known by the infelicitous name of “athleisurewear,” and the fact that we all love our leggings so much we are wearing them all the time. And it also may say some interesting things about Nike’s ambitions... "
<a href="http://www.nytimes.com/2015/05/30/fashion/nike-is-the-most-valuable-apparel-brand-in-the-world.html"target="_blank">Read the full article at The New York Times.
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