Your Holiday Roadmap: Week of 11/14
We know the next six weeks are the most critical time of the year for your business. It certainly doesn't help that there's a lot of uncertainty around the long-term impact of both the US election and Brexit to consumer confidence and ultimately, spending. Needless to say, there's no more important time to protect your market share than over this holiday season.
Starting this week, we will be giving you details on what the industry is doing in terms of discounting and pricing, so that you can move quickly to position your category and brand optimally.