Image recognition and machine-learning…it sounds pretty complicated, and maybe not that relevant to fashion, right? But here’s the thing: it can actually be an incredibly powerful tool.
We’ve built a best-in-class tool that sees and thinks like a human. It automatically captures all the important design details -- for example, the neckline and silhouette of a dress. And get this, just like a person gets better at his or her job with more experience, our machine gets smarter the longer it’s been working. And ours is the longest-running fashion machine in the business. It takes in and learns from millions of e-commerce data points all day, every day.
You’re probably wondering, how exactly does this work?
Our machine processes both the image and text to give you 360 degrees of product information. Pretty smart, huh? Our machine isn’t just capturing the text in e-commerce product descriptions, it’s combining this with the image attributes to contextualize and give you the most accurate categorization possible.
And while most of us excelled in one or two classes in school, our machine is a major over-achiever. It is able to recognize at a granular level of detail across categories, whether your business is apparel, home, beauty, or accessories.
The possibilities are limitless but here are some of the frequently-asked questions our clients utilize the StyleSage tool to gain insight into:
Merchandising, planning, strategy and design teams utilize our insights to build assortments that are calibrated to sell-through, react quickly to market changes, and keep your customer coming back for more.
Your e-commerce site is on 24/7 and so are we. We work around the clock to give you daily updated reads on the data points that matter to you. A fresh wave of markdowns overnight on your competitor’s site? You’ll see that when you log-in first thing the next day. No matter what time zone in which you’re trading.
There’s no point in utilizing data if you can’t trust its integrity. Your decision-making relies on this. This is the heart and soul of our business and why we’ve utilized machine learning from day one, which provides you with the highest levels of data accuracy. And while there are plenty of generic web crawlers out there, clients come to us because their bottom dollar absolutely depends on accurate data.
We use advanced monitoring systems that proactively audit our data feeds for anomalies and alert us if anything looks suspicious, as well as a full team of reviewers and in-house fashion category experts to ensure the highest accuracy.
But there’s more: all of our data is linked back to the e-commerce site from which it’s obtained. So you can click in individual products and see for yourself the data accuracy.
Send us a few details and we will walk you through a quick, simple and customized demo.